1. Digitization do not abolish the human being
on the contrary! Gastronomy is a “people business” that thrives on the human-to-human relationship. And it stays that way.
2. Digitization supports the restaurateur in the back office.
Purchasing, accounting, merchandise and inventory management, digital marketing, reservations, online store, cash register and duty scheduling: In all areas where processes are involved, digital tools mean simplification, streamlining and, not least, connectivity.
3. Cockpit solutions make their way into the industry
Central control tools for gastronomic business management are on the rise.
4. Data management must follow a strategy
What do I want and need to know? What goals do I want to achieve? What do I need to be able to achieve these goals? Questions like these need to be answered before data management can begin. Just like companies in other industries, restaurateurs need a strategy for interpreting the data that is aggregated by means of linked areas and analyzed via cockpit control in a meaningful way and using it for business management purposes.
5. Digitization setup needs expertise
However, no restaurateur can be expected that he brings digital expertise with him from the ground up. As a rule, their strengths lie in other areas – food, drink, service – and that’s exactly how it should be.